Research one company from the Internet and describe their MIS strategic plan in 1-2 paragraphs. Discuss too the impact of this strategic plan on the company's management, competitors, customers and the company as a whole.Evaluate how can this strategic plan be applied to any local company in the Philippines. Discuss too the possible effect on the company
answer:
Company:Asia MarketResearch Dot Com
DESCRIBE THIER MIS STRATEGIC PLAN:
MIS strategic plan through marketing practitioners often find themselves so preoccupied with the hard work of running marketing programs, supervising staff and sales force, and attending to the day-to-day grind that they lose sight of the Big Picture. However, it is essential every once in a while to step back, gain a little perspective, and engage in some serious strategizing.
The broad scope of strategic planing encompasses:All the products/services your company offers
All the markets you serve,Both environmental and internal variables Production, research, finance, and other organizational elements needed for success .Strategic planning looks beyond the immediate circumstances, in the process clarifying where you want to be in the future. This strategic perspective can be contrasted to the tactical level (which looks at performance of specific products or markets over a shorter time frame) and operational planning (which focuses on the nitty gritty of getting the job done). Following is a somewhat oversimplified but hopefully useful overview of the strategic planning process.
The broad scope of strategic planing encompasses:All the products/services your company offers
All the markets you serve,Both environmental and internal variables Production, research, finance, and other organizational elements needed for success .Strategic planning looks beyond the immediate circumstances, in the process clarifying where you want to be in the future. This strategic perspective can be contrasted to the tactical level (which looks at performance of specific products or markets over a shorter time frame) and operational planning (which focuses on the nitty gritty of getting the job done). Following is a somewhat oversimplified but hopefully useful overview of the strategic planning process.
The impact of this strategic plan on the company management, competitors,customers on the company as a whole.
1. Customer analysis answers important questions about each specific product/service market. Among the factors you should assess are:
Estimated annual purchases
Projected annual growth rate
Size of market (# of customers/organizations/purchasing units)
Demographics/socioeconomics of customers
Geographic concentration or dispersion
Customer buying motivations
Information they base purchase decisions on
Purchasing practices
Estimated annual purchases
Projected annual growth rate
Size of market (# of customers/organizations/purchasing units)
Demographics/socioeconomics of customers
Geographic concentration or dispersion
Customer buying motivations
Information they base purchase decisions on
Purchasing practices
2. Key competitor analysis for each major competitor:
Estimated business strength
Market share and market trend
Financial strengths and weaknesses
Profitability
Quality of management
Technology position
Marketing strategy (target market strategy, program/product positioning, product line strategy and distribution, pricing strategy, promotions strategy)
Evaluate how can this strategic plan be applied to any local company in the philippines:
Through the strong track record of successful market research & brand research projects for the world's leading brands, companies, and government agencies
Region wide field research: Japan, China, Singapore, Malaysia, Thailand, Indonesia, Indo-China, South Korea, Taiwan. Also international field work & data collection for testing Asian products and services worldwide
Reliable & fast data collection; Valid research analysis
Market research techniques developed and refined specifically for Asia
Original brand research analysis methods developed over 10 years and used with some of the world's leading brands, developed specifically for Asian consumer markets
Integrated back-translation
English speaking International Market Research Directors based in Asia for over 10 years
Local language field researchers, supervisors and focus group moderators
Responsive phone and email support after hours for clients in all time zones
Personal phone and email communication direct with senior and principal researchers
Through the strong track record of successful market research & brand research projects for the world's leading brands, companies, and government agencies
Region wide field research: Japan, China, Singapore, Malaysia, Thailand, Indonesia, Indo-China, South Korea, Taiwan. Also international field work & data collection for testing Asian products and services worldwide
Reliable & fast data collection; Valid research analysis
Market research techniques developed and refined specifically for Asia
Original brand research analysis methods developed over 10 years and used with some of the world's leading brands, developed specifically for Asian consumer markets
Integrated back-translation
English speaking International Market Research Directors based in Asia for over 10 years
Local language field researchers, supervisors and focus group moderators
Responsive phone and email support after hours for clients in all time zones
Personal phone and email communication direct with senior and principal researchers
REFERENCES:
Clarence Henderson is president of Henderson Consulting International, Manila, Philippines. He also contributes the monthly Pearl of the Orient Seas column on the Asia Business Strategy & Street Intelligence Ezine.
Market Research Graffiti is a regular column on issues of interest to the market research community
Market Research Graffiti is a regular column on issues of interest to the market research community
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